How industrial buyers find you, and what to fix first.
Practical articles and four step-by-step playbooks for machine builders, dealers, integrators and industrial software companies. Real numbers from client accounts, a source under every chart, and something you can check this week.
How industrial buyers build a shortlist before they ever call you
Engineers build their shortlist from a search, an AI answer, a datasheet and your website, mostly before anyone calls. Here is that path, where Bulgarian suppliers fall off it and how to check your place this week.
Read the article ›What counts as a qualified B2B lead, and what agencies count instead
Which enquiries count as a qualified lead, which do not, and a monthly routine that shows the difference in your own numbers.
Google Ads for industrial companies: six leaks and how to close them
Six places an industrial Google Ads budget leaks, and the fixes that doubled one account’s leads at half the cost per lead.
How to rebuild your website and keep the searches that bring RFQs
A four-stage checklist so a new website keeps the Google searches, rankings and RFQs the old one earned.
Capability pages that turn an engineer’s search into an RFQ
What to put on the page an engineer lands on from a search, row by row, so the visit ends in an RFQ.
From business card to RFQ: the 30 days after a trade fair
A day-by-day plan for turning trade fair business cards into RFQs, with real numbers from my own MachTech 2026 follow-up.
Four playbooks you can run this week.
Six steps each, no email wall: lead tracking, buyer keywords, AI search and trade shows.
Track every RFQ back to the search that started it
Six steps that connect every RFQ to the search behind it, from GA4 key events to a monthly report of won deals.
How to find the searches that come before a quote request
Six steps to find the searches engineers type before an RFQ, using Search Console, your sales inbox and Google itself.
How to get named when a buyer asks ChatGPT for suppliers
Six steps to get named when a buyer asks an AI assistant for suppliers, and the monthly test that shows whether it works.
Turn four days at a trade fair into a quarter of pipeline
Six steps for before and during a trade fair, with a preparation checklist and a stand note template you can copy.
Want a plan for your company? Thirty minutes.
I look at your website, your competitors and what your buyers search, then tell you the number I think I can hit and what it costs. You keep the plan either way.