Case studies

Seven companies. One line. Every number from their own analytics.

Security tech, SaaS, IT services, e-commerce and two private practices. Different buyers, the same seven stations, measured the same way. Swipe for the headline, scroll for the method.

ITCE Alcatraz AI Self Inspection CanAuto Performance Codeaid Kraja & Sidhu Dental Private practice Payhawk, Blueberry and more

B2B IT consulting and training · Sofia Tech Park · 90 days

More people from search, and more of them asked to buy.

+28%key actions from organic and AI search

ITCE: forms sent from search rose from 303 to 423 in one quarter, and AI assistants went from 8 visits to 77.GA4, 19 Jun to 16 Sep 2026 against the previous 90 days

See the details ↓

Organic and AI search, before and after

grey: 20 Mar to 17 Jun · lime: 19 Jun to 16 Sep 2026

Source: ITCE GA4, Organic Search plus AI Assistant

Facial authentication access control · US · 12 months

A hardware sale with a long research phase.

3xmore organic conversions

Alcatraz AI: organic conversions more than tripled within a year, with a 25 page site revamp and a blog built around buyer questions.Client GA4, 12 months against the starting baseline

See the details ↓

Organic conversions, indexed to the start

start = 1.0x

Source: Alcatraz AI GA4

AI vehicle inspection SaaS · San Diego · 7 months

A rebuild that gained traffic instead of losing it.

3xmore organic traffic

Self Inspection: organic traffic more than tripled in seven months, with SEO planned into the site rebuild from day one.Client GA4, 7 months against the starting baseline

See the details ↓

Organic traffic, start against month seven

each column = the starting volume

Source: Self Inspection GA4

Performance car parts e-commerce · Canada · Jan to May

Organic buyers who reach the checkout.

+83%add-to-cart actions from organic visitors

CanAuto Performance: new organic visitors up 41% and checkouts started up 51%, January to May 2025 against the same months in 2024.GA4, Jan 1 to May 31 2025 against 2024

See the details ↓

Year on year, organic only

same five months, 2024 against 2025

Source: CanAuto Performance GA4

Coding assessment SaaS · Google Ads · one quarter

Paid search that paid back.

177conversions at $15.77 each

Codeaid: 177 conversions in Q4 2022 from Google Ads, sold to engineering hiring teams.Codeaid Google Ads account, Q4 2022

See the details ↓

One quarter of Google Ads

conversions and cost per conversion

177

conversions from Google Ads in one quarter

Q4 2022

$15.77

cost per conversion

engineering hiring teams, US and EU

Each dot is one conversion.

Source: Codeaid Google Ads

Kraja & Sidhu Dental

Family-owned dental practice · Maryland, US · year two

Different industry, same line.

6xmore patient inquiries in year two

"Tailored. Bespoke. Geared to the end result, not some monolithic goal."Dr. Randeep Sidhu, Kraja & Sidhu Dental · video testimonial, published with permission

See the details ↓

Patient inquiries per year

GA4 key events

Source: Kraja & Sidhu Dental GA4

Private practice, Maryland

Premium fee-for-service dental practice · DC metro · name under NDA

From nothing countable to 821 inquiries.

821tracked inquiries in 15 months

Before we started there was no way to know whether the number was zero. Phone calls from the website went from 2 to 218.Client GA4, 15 months after against the 15 months before

See the details ↓

What the 821 inquiries were

booking tool, forms and calls, all new or newly tracked

Source: client GA4

ITCE · Sofia Tech Park

Forms from search up 40% in 90 days, and a new channel from AI assistants.

IndustryB2B IT consulting and training, ServiceNow partner

WhereSofia, selling across the EU

Period19 Jun to 16 Sep 2026 against the 90 days before

ServicesSEO, AI search, Google Business Profile, tracking

Where they started

In May, AI assistants mentioned ITCE three or four times in total, and the organic baseline recorded 7 AI assistant users with no key events. Search Console was disconnected from the sitemap, and lead actions were not tracked the same way on the English and Bulgarian sites.

What I did, station by station

Station 1 · MeasureSearch Console reconnected to the sitemap, and lead actions tracked on both the English and Bulgarian sites.
Station 2 · DiagnoseCritical technical fixes, and the ServiceNow pages consolidated into one hub at /servicenow-consulting/.
Station 3 · Build849 page titles and 531 descriptions rewritten. 652 vague links rewritten and 214 new links pointing to the priority pages.
Station 4 · DistributeAI crawlers allowed, clearer page structure, Google Business Profile rebuilt, and 91 more websites linking to ITCE.
Station 5 · Inspect90 days against 90 days in GA4, Organic Search plus AI Assistant only, with the summer slowdown working against us.

What changed in 90 days

Organic and AI search only · % change

Source: ITCE GA4, 20 Mar to 17 Jun against 19 Jun to 16 Sep 2026

ITCE: the homepage alone produced 160 key events from search in the quarter, up from 109. Confirmed leads dipped from 87 to 76 while forms sent rose, which is the next phase's first job.

Visits from AI assistants

ChatGPT, Gemini, Perplexity, Copilot

Source: ITCE GA4 · 48 itce.com pages cited by AI engines (Semrush, 17 Sep 2026)

Where the growth landed

Organic visits by page group · % change

Source: ITCE GA4 landing pages

Search visibility

Semrush, June against 17 September 2026

Source: Semrush domain overview

AI visitors convert like Google visitors

Share of visits that ended in a key event

Source: ITCE GA4

Alcatraz AI · United States

Organic conversions more than tripled in a year.

IndustryBiometric access control, Rock X facial authentication reader

BuyersSecurity and facilities teams

Period12 months

ServicesSEO, 25 page site revamp, blog

Where they started

A technical hardware and software product with a long research phase. Buyers compare readers, integrations and privacy rules for months before they ask for a demo, so search has to answer those questions first.

What I did, station by station

Station 2 · DiagnoseSEO research into the searches security and facilities buyers make before a demo.
Station 3 · BuildA 25 page site revamp, planned around the searches buyers actually make.
Station 4 · DistributeA blog built from the questions buyers ask before they talk to sales.
Station 5 · InspectOrganic conversions in GA4 after 12 months: more than three times the starting level.

Organic conversions, indexed

start = 1.0x

Source: Alcatraz AI GA4

pages rebuilt in the revamp

12 mo

from start to result

3x+

organic conversions

Self Inspection · San Diego

A site rebuild that tripled traffic instead of losing it.

IndustryAI vehicle inspection SaaS

BuyersAuto lenders, dealers and rental companies

Period7 months

ServicesSEO for the site revamp

Where they started

A rebuild is where most companies lose their rankings: URLs change, pages disappear, and months of search history go with them. Self Inspection was rebuilding its site and needed search planned in from the start.

What I did, station by station

Station 2 · DiagnoseSearch structure and page targets planned before the redesign, not after launch.
Station 5 · InspectOrganic traffic in GA4 seven months later: more than three times the starting level.

Organic traffic, start against month seven

each column = the starting volume

Source: Self Inspection GA4

CanAuto Performance · Canada

Organic visitors who reach the cart: up 83% year on year.

IndustryPerformance car parts e-commerce

Period1 Jan to 31 May 2025 against the same months of 2024

ServicesComplete SEO campaign

Where they started

A busy store with paid social doing a lot of the heavy lifting. The goal for search was more buyers, not more browsers: people who add to cart and start a checkout.

What I did, station by station

Station 1 · MeasureOrganic traffic compared year on year in GA4, same five months, so seasonality cancels out.
Station 2 · FixErrors found and fixed across the store, then site-wide on-page and technical SEO updates.
Station 3 · BuildEvery product page optimised, and the store's content written and managed.
Station 5 · InspectOrganic search users +41%, organic add-to-cart +83%, organic checkouts started +51%, while paid search users fell 32%.

Organic, year on year

% change, Jan to May

Source: CanAuto Performance GA4

Where 2025 visitors came from

Total users by first channel, Jan to May 2025

Source: CanAuto Performance GA4 user acquisition

Codeaid · Google Ads

177 conversions in one quarter at $15.77 each.

IndustryCoding assessment platform for engineering hiring

PeriodQ4 2022

ServicesGoogle Ads management

WhereDelivered while at Scopic

Where they started

A B2B SaaS product sold to hiring managers and recruiters, where a wasted click is expensive and the buying team is small.

What I did, station by station

Station 3 · BuildGoogle Ads campaigns aimed at teams hiring engineers, measured on conversions rather than clicks.
Station 5 · Inspect177 conversions in the quarter at $15.77 per conversion, counted in Google Ads.

One quarter of Google Ads

each dot is one conversion

177

conversions from Google Ads in one quarter

Q4 2022

$15.77

cost per conversion

engineering hiring teams, US and EU

Each dot is one conversion.

Source: Codeaid Google Ads account

Kraja & Sidhu Dental · Maryland

23 patient inquiries in a year. Then 140.

IndustryFamily-owned dental practice

WhereSilver Spring, Maryland

SinceDecember 2023, $799 a month

ServicesSEO, content, website redesign, PR, Google Ads

Where they started

A practice built on a 40-year-old local name, competing with chains and big-agency clients. The owners wanted steady organic growth, not a paid spike.

What I did, station by station

Station 1 · MeasureGA4, Tag Manager, Search Console and Semrush installed; booking, form, call and map clicks tracked.
Station 2 · DiagnoseKeyword and competitor research, then a full sitemap and URL restructure with redirects.
Station 3 · BuildHomepage and 9 core pages rewritten, about 30 more pages rewritten, a full website redesign.
Station 4 · DistributeAbout 20 blog articles, Google Business Profile, citations and backlinks, and a press campaign with 484 placements.
Station 5 · InspectKey events 23 → 140, total visitors +205%, organic users +237%, year two against year one.

Patient inquiries per year

GA4 key events

Source: Kraja & Sidhu Dental GA4

Growth, year two against year one

% change

Source: GA4

Year two traffic mix

Direct and organic carry the practice

Direct 65.7%Organic 27.7%Paid 5.6%Other 1.0%

Source: GA4 user acquisition, year two

Big agencies follow sort of a cookie-cutter method, selling you a pre-packaged product. We were looking for someone who could help us translate what our authentic message is.

Dr. Randeep Sidhu, Kraja & Sidhu Dental · from his video testimonial, published with permission · watch on YouTube

Private practice · Maryland (name under NDA)

Zero countable inquiries. Then 821.

IndustryPremium fee-for-service dental practice

WhereWashington DC metro

SinceMay 2025, $1,599 a month

ServicesSEO, website pages, Google Business Profile, PR

Where they started

Before we started, nothing on the website counted calls, forms or bookings. The practice had no way of knowing whether the number was zero.

What I did, station by station

Station 1 · MeasureTracking installed for booking requests, completed forms and phone calls.
Station 3 · Build6 core service pages rebuilt, 10 new pages, 8 blog articles and a blog section built from scratch.
Station 4 · DistributeGoogle Business Profile rebuilt for a 10-mile service area, organic review generation, and a press campaign with 960+ placements.
Station 5 · InspectVisitors 185 → 23,487 and 821 tracked inquiries in 15 months.

What the 821 inquiries were

15 months, all newly tracked

Source: client GA4

People who found the website

15 months before against 15 months after

Source: client GA4

Phone calls from the website

15 months before against 15 months after

Source: client GA4

More work

In-house roles and other clients

Fintech · in-house

Supported the marketing team at Bulgaria's first unicorn.

Payhawk raised a Series B extension at a $1B valuation in March 2022. Spend management for finance teams across Europe and the US.

Software development · with the CEO

Built every marketing workflow side by side with the CEO.

SEO, content and a website overhaul for a Bulgarian software company, planned and run directly with its founder.

Software development · in-house

Website and Google Ads across healthcare, trading and biotech lines.

At Scopic I also ran SEO and copy for clients including Houston Pump & Gear, Skip Shapiro Enterprises, Overland Minerals, Lucid Green and SketchList 3D.

Book it

Want numbers like these? Thirty minutes.

I look at your website, your competitors and what your buyers search, then tell you the number I think I can hit and what it costs. You keep the plan either way.