TAKTB2B growth · Max Lezginov
−20%
MachTech & InnoTech attendees: 20% off every plan until 31 October 2026Expo offer: 20% off every plan until 31 Oct15 qualified B2B leads in 90 days, or I keep working free.
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MACHTECH 2026Inter Expo Center, Sofia · 6 to 9 October
Prologue · industrial and tech B2B

15 qualified B2B leads in 90 days. Or I work free.

For machine builders, dealers, integrators and industrial software companies. I build the website, the content, the search and the follow-up that turn engineers' research into quote requests, and I count every one in your own analytics.

Book a 30 minute call › Read the story
20%OFF
Expo offer for MachTech & InnoTech attendeesEvery plan, every service, until 31 October 2026. Mention the expo when you book.
+28%key actions from search in 90 days
ITCE · Sofia Tech Park
3xorganic conversions in 12 months
Alcatraz AI · US
8 → 77visits from AI assistants
ITCE · ChatGPT, Gemini
Companies I have grown, as a consultant and in-house
PayhawkHEC SolarAlcatraz AIITCESelf InspectionCan Auto PerformanceScopicOverland Minerals and RoyaltiesBlueberry SoftwareCodeaidREINNOVoltsHouston Pump and GearSkip Shapiro EnterprisesSketchList 3D
Chapter I · Four days in Sofia

The stand starts the conversation. Your website decides who gets the quote.

This week, more than sixteen thousand people walk through five halls at Inter Expo Center. You shake hands, swap cards, and promise to send a quote. On Friday the stand comes down. On Monday the real question starts: which of those conversations becomes an order?

Most of the decision happens after the expo, at a desk. The engineer you met goes back to the office and checks you out. They read your website, compare you with two or three others, and decide who gets the RFQ. By the time they call, most of the choice is made.

That is not a feeling. It is what engineers say when they are asked.

How far engineers get before they talk to sales
Share of the buying process done before first contact
Research on their own · 62%
with you
first call
0%50%100%
TREW Marketing and GlobalSpec, State of Marketing to Engineers, 2026
What makes a supplier credible to engineers
Average score out of 5
A well-kept website4.0Trade show sponsorship2.8
TREW Marketing, State of Marketing to Engineers, 2025
95%
of the time, the vendor that wins was already on the buyer's shortlist on day one
6sense, B2B Buyer Experience Report, 2025
61%
of B2B buyers prefer to buy without talking to a sales rep at all
Gartner, 2025
Shortlists are written online. The expo is where you earn a second look.
Chapter II · The gap

Half of Bulgarian manufacturers are invisible online. That is your opening.

On Wednesday the machine-building chamber hosts a panel on the industry's competitiveness. Here is a number that belongs in that room. Bulgaria has the lowest share of companies with a website in the European Union. Among manufacturers, just over half have one. Only a third have one in two or more languages.

If your buyers sit in Stuttgart, Vienna or Bucharest, they search in their own language. They find whoever answered them in it.

The upside is simple. In most Bulgarian industrial niches, page one is held by a handful of thin catalogue sites. You do not have to beat fifty strong competitors. You have to be clearer than five weak ones.

Bulgaria against the EU average
Share of enterprises, 2025
0%25%50%75%100%Manufacturers with a website54.4%82.6%Manufacturers, site in 2+ languages32%41.6%Machinery makers with a website49.6%68%Websites listing products or prices38.7%66.4%At least basic digital intensity39.4%72.1%
Swipe the chart sideways
BulgariaEU average
Eurostat, isoc_ciwebn2, isoc_ciweb, isoc_e_dii (2025)
40%
of Bulgarian SMEs say hiring is very difficult, the highest share in the EU. You cannot hire a marketing team. You can hire the result.
Eurobarometer, December 2025
57%
of manufacturing marketers say they lack the people and budget to do content well
Content Marketing Institute, 2024
64%
of manufacturing marketers cannot tie their work to revenue. Chapter IV fixes exactly that.
Content Marketing Institute, 2024
Chapter III · Who is in the halls

205 exhibitors, three kinds of company, one shared problem.

I went through all 205 companies in this year's catalogue. About half are Bulgarian dealers and local offices of foreign brands: Mazak, Okuma, KUKA, Fanuc, Fronius, Iscar. About 25 are Bulgarian makers and integrators. The rest are foreign manufacturers, from a full Czech pavilion to laser makers from China who now exhibit direct.

They sell very different things. They lose leads in the same place: between the handshake and the RFQ.

The 2026 catalogue, one square per company
Classified from each catalogue entry · approximate
Bulgarian dealers ~99Bulgarian makers and integrators ~25Foreign companies 63Associations 13Media 5
machtech.bg exhibitor catalogue 2026 (205 entries)
The dealersells a foreign brand in Bulgaria
"The buyer found the machine on the maker's site. We only get the call to quote a price."
  • Win the local searches: brand plus Bulgaria, service, spare parts, financing
  • Show your principal how many leads the territory produced
  • Stand out from makers who now sell direct
What fixes it: brand and service pages, lead tracking, reports your principal can read
The makermachining, fabrication, hydraulics
"We have the machines and the tolerances. German buyers just never find us."
  • Capability pages: machine list, materials, tolerances, certificates
  • English and German versions that rank where the buyers are
  • An RFQ form that takes a drawing, not just a name
What fixes it: a rebuilt site, export SEO, LinkedIn, follow-up email
The integratorrobotics, automation, industrial software
"Our sale takes nine months, and the global brands own every search we care about."
  • Application pages and case studies for each industry you serve
  • Demo bookings tracked to the deal
  • Being named when buyers ask an AI assistant for a shortlist
What fixes it: content, AI search visibility, LinkedIn, nurture email
What engineers want from a supplier's website
Share who rate each content type as valuable
Datasheets79%Technical articles61%CAD drawings37%Ask price or stock first40%
TREW Marketing, State of Marketing to Engineers, 2025

Notice what is missing from that list: slogans. Engineers want specs as text, real lead times, drawings and proof. Most Bulgarian industrial websites bury that in a PDF, or leave it out.

Engineers trust tolerances, not adjectives. Put the specs on the page.
Chapter IV · The promise

One number, written down before we start.

Most agencies promise effort: posts written, reports sent. That is a promise to look busy. Mine is written against your pipeline, the same way a quality certificate is written against a drawing.

Fifteen qualified B2B leads in the first ninety days, counted in your own analytics and CRM. If day ninety comes in under fifteen, I keep working and you stop paying until we cross it. There is no contract. You can leave in week six and keep everything.

Certificate of conformityNo. 15/90

Lead requirement

Requirement15 qualified B2B leads
Measured over90 days from kickoff
Measured inYour GA4 and your CRM, checked by your sales team
If out of toleranceWork continues free until 15 is reached
ContractNone. Month to month. You keep every page and account.
Signed · Maksim Lezginov · Takt

Counts as a qualified lead

  • A quote request or RFQ, with or without a drawing
  • A booked demo or site visit
  • A tracked sales call from the website
  • A distributor or partner inquiry
  • Only from a company that fits your customer profile

Does not count

  • Job applications and students
  • Suppliers and agencies pitching you
  • Spam, bots and duplicate submissions
  • Traffic, rankings, impressions or likes
Chapter V · The line

Ninety days run like a production line.

Every company goes through the same seven stations in the same order. Research and fixes happen in the first weeks, so the results have time to land inside the ninety days. You see each station finish in your monthly report.

0Free planDay 01MeasureWeeks 1 to 22FixWeeks 2 to 53BuildWeeks 3 to 104DistributeWeeks 3 to 135InspectDay 906CompoundDay 90 +RFQTHE LINE · 90 DAYS · SAME ORDER FOR EVERY COMPANY
Station 0 · Day 0 · free

0Free plan call

Thirty minutes. I look at your site, your competitors and the searches your buyers make. You get the number I think I can hit and a written plan. Keep it either way.

Station 1 · Weeks 1 to 2

1Measure

Analytics, Tag Manager, Search Console, call tracking and lead source in your CRM, plus buyer and keyword research in every language you sell in. We write down today's lead count, so day 90 has something to beat.

  • GA4
  • CRM
  • Research
Station 2 · Weeks 2 to 5

2Fix

Technical audit, then technical and on-page fixes across the whole site. A teardown of the five sites you lose to, and the message we will lead with.

  • Technical SEO
  • On-page
  • Competitors
Station 3 · Weeks 3 to 10

3Build

Website development and custom design where needed. Product, application and capability pages, datasheets as text, RFQ forms with drawing upload.

  • Website
  • Design
  • Copy
Station 4 · Weeks 3 to 13

4Distribute

AI search optimisation and content from week 3, Google Ads from week 2 if they will pay back, email and social in the last month, and a press release in the final two weeks.

  • AI search
  • Content
  • Email
  • PR
Station 5 · Day 90

5Inspect

We count qualified leads against 15, in your analytics, with your sales team. Under 15, I keep working and you stop paying.

Station 6 · Day 90 onward

6Compound

More pages, more languages, more markets. The pages that already rank climb further, and the monthly report keeps the score.

Start at station 0

The plan call is free and you keep the plan.

Book the call
The 13 weeks, lane by lane
What runs when · W = week
Chapter VI · Everything, every plan

Twelve services. All of them in every plan.

There is no starter tier with half the tools missing, because half a campaign does not hit the number. Every plan gets all twelve services. What changes between plans is the size of the job: how many pages, how many markets, how many competitors to outrank.

Measureknow what works

Tracking and CRM setup

GA4, Tag Manager, call tracking and lead source fields in your CRM, so sales can see where every RFQ came from.

Monthly reporting

One page a month: leads by source, what changed, what is next. Written for the owner, not for marketers.

Conversion optimisation

Shorter forms, drawing upload, clear quote buttons, faster mobile pages. More of the visitors you already have become leads.

Builda site that sells

Website developmentNEW

A new site or a rebuild on WordPress, Webflow or static code. Fast, secure, and yours to keep if we part ways.

Custom designNEW

Brand refresh, page layouts, datasheet and catalogue templates, trade show graphics that match the site.

Product, application and capability pages

Written with your engineers: specs, materials, tolerances, certificates, use cases. In Bulgarian, English and German where you sell.

Be foundby the right buyers

SEO

Technical fixes, a keyword map built from real buyer searches, on-page work, internal links and authority.

AI search visibility

Clear facts and structured data so ChatGPT, Gemini and Google's AI answers can name and link your company.

Google and LinkedIn Ads

Campaigns only where they pay back, with every click counted. Management is included; ad spend goes straight to the platform.

Follow upuntil they buy

Email marketingNEW

Expo follow-up sequences, quote reminders and a newsletter that sounds like a person, not a brochure.

Social media managementNEW

Your LinkedIn company page and founder posts, plus short videos of machines and jobs that buyers actually watch.

Digital PR and trade press

Industry directories, association listings, trade media and press releases that give Google and AI something to cite.

What the build looks like

For a maker, the page that sells is not the homepage. It is the capability page an engineer lands on from a search like "5 axis machining Bulgaria": what you can make, to what tolerance, how fast, with which certificates, and a form that takes a drawing.

For a dealer it is the brand and service page. For an integrator it is the application page with a real case and a demo button. I write them with your engineers, design them, build them, and track every submission.

yourcompany.bg/en/capabilities/5-axis-cnc-machining
Capabilities › CNC machining › 5-axis
5-axis CNC machining for aluminium, steel and titanium parts
Working envelope650 × 520 × 400 mm
Tolerance± 0.01 mm
CertificatesISO 9001
Lead timefrom 10 days
Request a quote
Company and country
Quantity and material
Drop your drawing
STEP · DXF · PDF
Send RFQ ›
tracked as generate_lead in GA4 and your CRM
Example layout of a capability page, the page type that turns an engineer's search into an RFQ. Specs as text, a drawing upload, one clear button.
Chapter VII · Proof

Security tech, SaaS, IT services, e-commerce. Same line, measured the same way.

Every number below comes from the client's own analytics or ad account, for the period stated. Swipe through, or open the case studies page for the full method behind each one.

ITCE
B2B IT consulting and training · Sofia Tech Park · 90 days

More people from search, and more of them asked to buy.

+28%key actions from organic and AI search
ITCE: forms sent from search rose from 303 to 423 in one quarter, and AI assistants went from 8 visits to 77.GA4, 19 Jun to 16 Sep 2026 against the previous 90 days
Read the full case ›
Organic and AI search, before and after
grey: 20 Mar to 17 Jun · lime: 19 Jun to 16 Sep 2026
2,1372,512Sessions1,1891,459Engaged394506Key events303423Forms sent
Source: ITCE GA4, Organic Search plus AI Assistant
Alcatraz AI
Facial authentication access control · US · 12 months

A hardware sale with a long research phase.

3xmore organic conversions
Alcatraz AI: organic conversions more than tripled within a year, with a 25 page site revamp and a blog built around buyer questions.Client GA4, 12 months against the starting baseline
Read the full case ›
Organic conversions, indexed to the start
start = 1.0x
0.0x0.5x1.0x1.5x2.0x2.5x3.0x3.5x1.0x3x+Start12 monthsOrganic conversions, indexed
Source: Alcatraz AI GA4
Self Inspection
AI vehicle inspection SaaS · San Diego · 7 months

A rebuild that gained traffic instead of losing it.

3xmore organic traffic
Self Inspection: organic traffic more than tripled in seven months, with SEO planned into the site rebuild from day one.Client GA4, 7 months against the starting baseline
Read the full case ›
Organic traffic, start against month seven
each column = the starting volume
Start7 months later1x3x+
Source: Self Inspection GA4
CanAuto Performance
Performance car parts e-commerce · Canada · Jan to May

Organic buyers who reach the checkout.

+83%add-to-cart actions from organic visitors
CanAuto Performance: new organic visitors up 41% and checkouts started up 51%, January to May 2025 against the same months in 2024.GA4, Jan 1 to May 31 2025 against 2024
Read the full case ›
Year on year, organic only
same five months, 2024 against 2025
Organic search users36,185 → 50,843+40.5%Add to cart (organic)6,722 → 12,326+83.4%Checkouts started (organic)3,834 → 5,793+51.1%Revenue from organic$333.4K → $358.8K+7.6%
Source: CanAuto Performance GA4
Codeaid
Coding assessment SaaS · Google Ads · one quarter

Paid search that paid back.

177conversions at $15.77 each
Codeaid: 177 conversions in Q4 2022 from Google Ads, sold to engineering hiring teams.Codeaid Google Ads account, Q4 2022
Read the full case ›
One quarter of Google Ads
conversions and cost per conversion
177
conversions from Google Ads in one quarter
Q4 2022
$15.77
cost per conversion
engineering hiring teams, US and EU
Each dot is one conversion.
Source: Codeaid Google Ads
Kraja & Sidhu Dental
Family-owned dental practice · Maryland, US · year two

Different industry, same line.

6xmore patient inquiries in year two
"Tailored. Bespoke. Geared to the end result, not some monolithic goal."Dr. Randeep Sidhu, Kraja & Sidhu Dental · video testimonial, published with permission
Read the full case ›
Patient inquiries per year
GA4 key events
Year one23Year two140
Source: Kraja & Sidhu Dental GA4

Also on the client list: Payhawk (in-house, Bulgaria's first unicorn), HEC Solar, Scopic, Blueberry Software, REINNO, Volts, Overland Minerals, Houston Pump & Gear, Skip Shapiro Enterprises, SketchList 3D.

All case studies ›
Chapter VIII · The price

You pay for the size of the job, not for a feature list.

A 15 page site with one product line is not the same job as a 300 page catalogue sold in six countries. Two things set the price: how many pages your website has or needs, and how many serious competitors stand between you and page one.

Find your square on the chart. On the call we count both together, so you are never guessing.

20%OFF
MachTech & InnoTech 2026 offerApplied to every plan below until 31 October 2026. Mention the expo when you book.
Where does your company sit?
Hover a plan to see its zone
WorkshopPlantGroupup to 2020 to 100100+up to 55 to 1515+Pages on your website →Competitors to outrank →

Workshop

One product line or service in one main market. Smaller teams with a clear, specialised offer.
Website developmentup to 20 pages
Competitors to outrankup to 5
Markets or languages1
Regular €1,625+−20%
€1,299+ /month
Expo price until 31 October 2026
All 12 services. Same 15/90 guarantee.
Check my size
Most companies

Plant

Several product lines or brands, selling in two or three markets. The sales team needs a steady flow of RFQs.
Website developmentup to 100 pages
Competitors to outrank5 to 15
Markets or languages2 to 3
Regular €2,625+−20%
€2,099+ /month
Expo price until 31 October 2026
All 12 services. Same 15/90 guarantee.
Check my size

Group

Large catalogues, many brands, distributor networks, or international competitors in every search.
Website development100+ pages
Competitors to outrank15+
Markets or languages4+
Regular €4,000+−20%
€3,200+ /month
Expo price until 31 October 2026
All 12 services. Same 15/90 guarantee.
Check my size
All 12 services in every plan, including website development and design.
No contract. Month to month. Leave whenever and keep everything.
Same guarantee at every price: 15 qualified leads in 90 days or it is free.
Ad spend is paid to Google or LinkedIn directly, never marked up.
Chapter IX · Who you work with

You will be dealing with me.

Maksim Lezginov

I am Max Lezginov, and I live in Sofia. For six years I have grown companies through search: in-house at Payhawk and at Scopic, then as a consultant for ITCE in Sofia Tech Park, Alcatraz AI in the US and more than fifty businesses across Europe, North America and the Gulf.

Not an account manager, not a junior, not somebody in another time zone working off a script. I take a small number of companies at a time so I can run each one properly.

Book a 30 minute callcalendly.com/maxlezginov +359 89 705 1059call or text lezginovmax@gmail.comemail Maksim LezginovLinkedIn
At the expo, 6 to 9 October?

Call or text +359 89 705 1059 and I will come to your stand.

Book it

Pick a time. Thirty minutes.

I look at your website, your competitors and what your buyers search, then tell you the number I think I can hit and what it costs. You keep the plan either way.

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Before you go

Four free playbooks for the week after the expo.

Playbook 1 · Measurement

Count every RFQ back to the search that started it

Six steps, free, no email wall.

Playbook 2 · Keywords

Find the searches that come before a quote request

Six steps, free, no email wall.

Playbook 3 · AI search

Get named when a buyer asks ChatGPT for suppliers

Six steps, free, no email wall.

Playbook 4 · Trade shows

Turn four days at an expo into a quarter of pipeline

Six steps, free, no email wall.