From 234 leads a year to 800, with nearly seven times the clicks from Google.

Where they started

A gearbox and pump repair specialist with decades of shop-floor expertise and a website that did not show it. Engineers and plant managers were searching for exactly what the company does (gearbox overhaul, gear hobbing, pump repair) and finding someone else.

The technical base was slow: the server took 1.00s to respond and an average page took 3.46s to load. The site needed pages that answer the specific problems and part names industrial buyers search for, and tracking that counts every request for a quote.

What I did, station by station

1. Station 1 · MeasureGoals set up in Google Analytics and Tag Manager, so every quote request was counted as a lead.
2. Station 2 · DiagnoseSearch research into how engineers and plant managers phrase repair jobs, and a technical audit: server response 1.00s, page download 0.45s, average page load 3.46s.
3. Station 3 · BuildService pages tuned for gearbox repair, overhaul, exchange and pump repair searches, plus brand and model pages for Falk, Western, Philadelphia Gear and Lufkin gearboxes. Server response cut to 0.38s and page download to 0.10s; Lighthouse 100 SEO, 100 best practices, 90 accessibility.
4. Station 4 · DistributeProblem-first blog guides such as What are centrifugal pumps used for, which became the #2 landing page after the homepage. Link building for authority, and the Google Business Profile tuned for local repair searches.
5. Station 5 · InspectGoal completions 234 to 800, clicks from Google 260 to 1,800, goal conversion rate 15.6% to 24.5%, and 29 keywords in Google's top 10.