Codeaid · Google Ads
177 conversions in one quarter at $15.77 each.
Where they started
A B2B SaaS product sold to hiring managers and recruiters, where a wasted click is expensive and the buying team is small.
What I did, station by station
- Station 3 · BuildGoogle Ads campaigns aimed at teams hiring engineers, measured on conversions rather than clicks.
- Station 5 · Inspect177 conversions in the quarter at $15.77 per conversion, counted in Google Ads.
One quarter of Google Ads
each dot is one conversion
177
conversions from Google Ads in one quarter
Q4 2022
$15.77
cost per conversion
engineering hiring teams, US and EU
Each dot is one conversion.
Source: Codeaid Google Ads account
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