CanAuto Performance · Canada
Organic visitors who reach the cart: up 83% year on year.
Where they started
A busy store with paid social doing a lot of the heavy lifting. The goal for search was more buyers, not more browsers: people who add to cart and start a checkout.
What I did, station by station
- Station 1 · MeasureOrganic traffic compared year on year in GA4, same five months, so seasonality cancels out.
- Station 2 · FixErrors found and fixed across the store, then site-wide on-page and technical SEO updates.
- Station 3 · BuildEvery product page optimised, and the store's content written and managed.
- Station 5 · InspectOrganic search users +41%, organic add-to-cart +83%, organic checkouts started +51%, while paid search users fell 32%.
Organic, year on year
% change, Jan to May
Source: CanAuto Performance GA4
Where 2025 visitors came from
Total users by first channel, Jan to May 2025
Source: CanAuto Performance GA4 user acquisition
Book it
Want numbers like these? Thirty minutes.
I look at your website, your competitors and what your buyers search, then tell you the number I think I can hit and what it costs. You keep the plan either way.