Interior design SaaS · WordPress · name withheld
About 4 seconds off every page load, and Core Web Vitals passed.
Where they started
An interior design software company's marketing site was losing visitors before the page had even finished loading. For a software company the website is the first demo: prospects judge the product by how the site feels.
The job had one focus: page speed and technical SEO on the WordPress build, with analytics and tag tracking kept intact throughout.
What I did, station by station
- Station 1 · MeasureLoad times recorded before any change, so the result could be measured again the same way afterwards.
- Station 2 · DiagnoseAn audit in Google PageSpeed Insights and Lighthouse showed what held each page back.
- Station 3 · BuildFixes applied on the WordPress build itself, aimed at what the audit found.
- Station 4 · DistributeNo new content or links in this job. Google Analytics and Tag Manager kept intact throughout, so every visit was still counted after the change.
- Station 5 · InspectMeasured again: about 4 seconds faster per load (-65%), desktop performance 95, largest contentful paint 1.1s, layout shift 0 and 0ms blocking time.
-65%
page load time, about 4 seconds faster per load
Load time measured before and after the work, May 2022
95
desktop performance score
Google PageSpeed Insights, desktop
1.1s
largest content load, against Google's 2.5s limit for good
Google Lighthouse, desktop
Every visitor now waits about 4 seconds less before the page appears, and nothing jumps while it loads.
Lighthouse metrics after the work
Desktop, May 2022
| Metric | Result |
|---|---|
| First contentful paint | 1.1s |
| Largest contentful paint | 1.1s |
| Speed index | 1.3s |
| Time to interactive | 1.1s |
| Total blocking time | 0ms |
| Cumulative layout shift | 0 |
Source: Google Lighthouse, desktop
Lighthouse scores
Desktop, out of 100
Performance95
Accessibility90
Best practices100
SEO92
Source: Google Lighthouse, desktop
Largest contentful paint against Google's limits
Seconds, lower is better
This site after the work1.1s
Good up to2.5s
Poor beyond4.0s
Source: Google Lighthouse, desktop; Google's published Core Web Vitals thresholds
Layout shift against Google's limits
Cumulative layout shift score, lower is better
This site after the work0
Good up to0.1
Poor beyond0.25
Source: Google Lighthouse, desktop; Google's published Core Web Vitals thresholds
Book it
Want numbers like these? Thirty minutes.
I look at your website, your competitors and what your buyers search, then tell you the number I think I can hit and what it costs. You keep the plan either way.